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CLIO
(CLEYE-oh, CLEE-oh)
1.
The muse of history 2. Annual award for outstanding
achievement in advertising Common
clues: Advertising
award; Adman's award; Madison Avenue honor; Pitcher's prize?;
History muse; One of nine sisters in myth; Sister of
Erato Crossword
puzzle frequency:
3 times a year Frequency
in English language:
24364 / 86800 Video: Clio
Awards 1969 Online:
Clio
awards exhibit
In
Greek mythology, Clio or Kleio is the muse of heroic poetry and
history. Like all the muses, she is a daughter of Zeus and
Mnemosyne. She had one son, Hyacinth, with the King of Macedonia,
Pierus. Some sources say she was also the mother of Hymenaios.
Clio—detail
from The Allegory of Painting by Johannes Vermeer
***
The
Clio Awards are given to reward creative excellence in
advertising and design. They are awarded in a number of fields,
including: TV, Print, Outdoor, Radio, Integrated Campaign,
Innovative Media, Design, Internet, Content & Contact, and
Student work.
The
judges are instructed to value ideas more highly than mere
execution as they look at all entries submitted and select a
shortlist. From that, they vote to award the very best work with
statues—bronze, silver or gold. The Clio judging process
allows for more than one Gold, Silver or Bronze winner, or in
some cases, no winner at all, within individual categories. If
judges determine a Gold winner is “best-of-the-best”
in the category, the Grand Clio is given to that entry. Only 1%
of all entries receive awards, which are given at two separate
award shows during a four day Clio Festival in South Beach,
Miami, Florida in May.
In
order to be eligible for the 1984 Clio Awards, Chiat/Day ran
Apple Computer's 1984 commercial for the Macintosh computer prior
to Super Bowl XVIII. In December 1983, they purchased time on
KMVT in Twin Falls, Idaho after their normal sign-off and
recorded the broadcast in order to qualify.
This
article is licensed under the GNU
Free Documentation License.
It uses material from the Wikipedia
article "Clio"
and “Clio
Awards”.
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